Last updated: September 2025
Yellow Door Ltd is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our websites, purchase from us, or use our apps.
We are registered with the UK Information Commissioner’s Office (ICO) and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Our ICO registration number is Z9102658.
Who We Are
The data controller for your personal information is:
Yellow Door Ltd
The Gatehouse, 2 Hazell Street, Cambridge, CB1 2GN
Email: info@yellow-door.net
Information We Collect
We may collect and process the following information:
- Identity and contact details: your full name, email address, postal address and phone number.
- Order and transaction information: purchase history and delivery details.
- Preferences and interests: information you provide to help us improve our products and services.
- App usage data: device type, device ID or IP address, and any personal information you provide within the app (e.g., email address).
- Website usage data: information gathered via cookies and analytics tools such as Google Analytics.
How We Collect Your Information
We collect personal data when you:
- Make a purchase on our websites: yellow-door.net
- Contact us via phone, email, social media or other communication methods
- Sign up to our newsletters or marketing communications
- Download or use one of our apps
- Interact with our website, including through cookies
How We Use Your Information
We process your data under the following lawful bases:
- Contract: to fulfil your orders and deliver products and services you request.
- Legitimate Interests: to operate and improve our business, such as sending you relevant product information, conducting customer surveys and enhancing user experience.
- Consent: for marketing communications, where you have actively opted in.
We use your information to:
- Fulfil and deliver your orders
- Provide customer support and respond to your enquiries
- Send you updates, offers and product information (with your consent)
- Obtain feedback to improve our products and services
- Personalise your experience on our websites and apps
- Carry out internal reporting and analytics
- Notify you about changes to our services
We never sell your personal data to third parties.
Advertising and Remarketing
We sometimes use advertising services provided by third-party platforms, such as Facebook, Instagram, Pinterest, and Google, to show you relevant ads for our products.
To do this, we may place cookies or similar tracking technologies (such as the Facebook Pixel) on our website. These tools allow us to:
- Measure the effectiveness of our advertising campaigns
- Build audiences for targeted ads based on your interactions with our website
- Show you relevant ads when you visit other websites or social media platforms
How It Works
- The information collected is pseudonymised (does not directly identify you).
- It may include data such as pages you visited, your IP address, or purchases you made.
- Social media platforms may combine this data with information they already hold about you to deliver more relevant advertising.
Your Choices
You can manage your preferences in several ways:
- On our website: use our cookie banner to accept or decline marketing cookies.
- Through the ad platform:
- Pinterest: Pinterest Privacy
- Google: Google Ad Settings
- Browser settings: adjust cookie preferences directly in your browser.
We only use these tools where you have consented to marketing cookies via our cookie banner.
Sharing Your Data
We only share your information with trusted third parties where necessary to deliver our services. Examples include:
- Delivery companies (e.g., Royal Mail, couriers) to fulfil orders
- Payment processors (e.g., PayPal, Worldpay) for secure payments
- IT and website hosting providers
- Analytics providers (e.g., Google Analytics) for website performance
- Analytics and advertising platforms, but only where you have given consent
These organisations are required to keep your data secure and are not permitted to use it for their own marketing purposes.
Apps and Children’s Data
When you download or use one of our apps, we may collect device data and any personal information you voluntarily provide (e.g., an email address).
- None of this data is stored within the app or shared with third parties.
- Our apps do not include third-party analytics or advertising.
- We do not knowingly collect personal information from children under the age of 13 without parental consent.
If you believe a child has provided us with personal data without consent, please contact us so we can delete it promptly.
Cookies
Our websites use cookies to improve your browsing experience.
- Essential cookies are required for core functions like shopping baskets.
- Non-essential cookies, such as analytics, are only used with your consent.
When you visit our website, a cookie banner will appear, allowing you to manage your preferences. You can change these settings at any time.
For more details, please read our full Cookie Policy
Payment Security
We do not store your payment card details.
Payments are securely processed by third-party providers, such as PayPal and Worldpay, who are PCI DSS compliant to protect your financial data.
International Data Transfers
Some of our trusted third-party service providers may store data outside the UK.
Where this happens, we ensure that appropriate safeguards are in place, such as standard contractual clauses approved by the UK ICO, to keep your data safe.
How We Protect Your Data
- All data is stored on secure servers and encrypted using SSL technology.
- We use strict access controls and procedures to prevent unauthorised access.
- Where you have a password for your account, you are responsible for keeping it confidential and not sharing it with anyone.
While we take every precaution to protect your data, please note that transmission of information over the internet is never completely secure and is done at your own risk.
Your Rights
Under UK GDPR, you have the following rights:
- The right to access the personal data we hold about you
- The right to rectify inaccurate or incomplete data
- The right to erasure (“right to be forgotten”)
- The right to restrict processing of your data
- The right to data portability so you can reuse your data elsewhere
- The right to object to processing for certain purposes, such as direct marketing
- The right to withdraw consent at any time for marketing communications
- The right to lodge a complaint with the ICO (www.ico.org.uk)
To exercise any of these rights, please contact us at info@yellow-door.net
Retention of Your Data
We will only retain your personal information for as long as necessary to:
- Fulfil the purposes we collected it for
- Meet legal, accounting, or reporting requirements
Links to Other Websites
Our website may contain links to other sites.
We are not responsible for the privacy practices or content of these external websites.
We recommend reviewing their privacy policies before providing any personal information.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:
Yellow Door Ltd
The Gatehouse, 2 Hazell Street, Cambridge, CB1 2GN
Email: info@yellow-door.net